What’s great about the model is that it covers all the sources of motivation a person may have: For example, you might be motivated to go to work each day for the monetary reward of being paid. But here, we are talking about the motivation to succeed. Components of Motivation 1. There are various definitions for the term motivation. Behavioral learning concepts such as association and reinforcement play an important role in this theory of motivation..

Those three components are activation, persistence, and intensity. Incentive Theory of Motivation . The 3C model of motivation was developed by Professor Hugo M. Kehr at the University of California, Berkeley.

The incentive theory suggests that people are motivated to do things because of external rewards. This is the first of two posts on the Components of Motivation. This theory is the 3C model of motivation (3C stands for “3 components”). The key to surpassing them is to get our motivation levels back up as quickly as possible.

To learn more about how motivation works and how to maintain high levels of it, we look at the three main components of motivation below. Management Theory & Organizational Behavior IV Unit Introduction: Motivation can be defined as "the complex forces, needs, drives, tension states, or other mechanisms within us that will create and maintain voluntary activity …

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