Like what they were searching for and if they have purchasing motivation or not and how do you get this stuff to link with what’s on your landing pages. People read what interests them. Simply. Unless the headline tells a prospect what’s in it for them, they’ll never read the rest of the ad. The example ad above is quite clever.

They include classics from the Mad Men era, past and present Cannes […] But together, they create a pithy, memorable ad. Not only does it pose a question in the ad headline, it also uses very particular phrasing (“Protecting your family”) that implies solidarity and dependability – qualities that you could very well be looking for in a divorce attorney. A classic example of this is the Volkswagon ad featuring a mechanic lying underneath the psychiatrist's couch, with the headline "are we driving our mechanics too hard?" Fortunately, you … On the Web, you have 3-8 seconds to capture the reader’s attention before they decide to continue reading or move on. “Nobody reads ads. To acknowledge this famous quote by The Socrates of San Francisco, we’ve compiled a list of 100 exceptional ads that seek your interest with their witty headlines and copy. Caples said, “If you have a good headline, you have a good ad. On average eight of ten people will read a headline, while only 20% will go on to read the rest of your copy. Sometimes it’s an ad.” – Howard Gossage. The headline alone is not a great one. Your headline thus must make a promise, an offer the rest of the ad will reaffirm. Crafting the perfect Google Ads headline is tough cause you gotta take so many things into account.

The image alone is confusing. If you have a poor headline, you are licked before you start.” Statistics bear this out.

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