By understanding why people share, you can better assess your own content, and its ability to result in sustainable growth and traffic to your blog. Now that you have all the knowledge it is time for you to test them and create content that shines brighter. The psychology of social media: Why people post, share, and build relationships, and how to create an irresistible social media experience for your audience.

Emotion is a huge part of sharing, the key is to hit one end of the positive or negative spectrum. The signs of depression were there, but could only have been interpreted through face-to-face communications and the sharing of her emotional state. The NYT study on the psychology of sharing is a great asset to get started, evaluate things and make tweaks. Let’s go over these perspectives one by one… Beliefs and values.

Negative emotion can ignite social sharing just as much as a positive emotion. More than 50 million small businesses use Facebook for their advertising, while millions more rely on Twitter, Instagram, LinkedIn, and other platforms.

It is clear that there is a strong correlation between psychology and the act of social sharing. Download the study and customize it to suit your content marketing strategy. A single social media sharing behaviour could be the result of a combination of motivations highlighted by these perspectives. The Psychology of Sharing: A Persona-based Approach to Sharing on Social Media May 3, 2017 By Anand Jagannathan In our last post , we introduced the concept of the Social K-factor as an accurate measure of the virality of your content on social media.

Outrage is a feeling that can cause people to share just as much as a funny video. Why we comment. Stories like this waitress being left a $0 tip set off a firestorm of social sharing. More directly, the quest for likes or follows on social media heavily influences why people post. As a B2B marketing professional trying to create your social media and content strategy, having a basic foundation of human psychology can help amplify your efforts, more effectively reach your audience, and encourage your customers to share your message.

Social media marketing is here to stay. One reason people post on social media, according to an article in the Journal of Experimental Social Psychology, is because social media sharing can link to positive social media feedback and self-esteem. This study on the psychology of sharing and word-of-mouth movements uncovers an important opportunity for marketers who want to do a better job growing their audience. ... whether it’s by sharing something in return, signing up for an email list, etc.

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