7. A good conclusion to a paper should be at least one solid paragraph long at the bare minimum. White paper examples. Learn how to create a white paper for lead gen or thought leadership. A paper of any substantial length will probably need a conclusion of several paragraphs in order to effectively achieve a conclusion’s purpose. Most policy papers are written in the form of a white paper, which offer authoritative perspective on or solutions to a problem. White papers and eBooks should be the foundational assets of any content marketing strategy. Your conclusion isn’t just a summary of what you’ve already written. It doesn’t need to be perfect and will probably change as you dive deeper into the white paper. These examples command attention while educating. Tips for Writing Policy Papers A Policy Lab Communications Workshop This workshop teaches the basic strategies, mechanics, and structure of longer policy papers. The numbers don’t lie, at least in this case: White papers are among the top 10 tactics used by B2B content marketers in a CMI study. The purpose of this White Paper is to demonstrate how Internal Audit can better report on the results of audits by putting into practice several of the ‘core principles’ articulated in the ‘International Professional Practices Framework’ (IPPF), notably: Aligns with the strategies, objectives and risks of the organisation.

For example, “By the end of this white paper, you will know the five steps you must take to protect your customer data from hackers.” And finally, remember that this is just a draft. ; Sounds simple, right?

Keeping white papers engaging can be a challenge. For example, you could create a landing page for your white paper, link to it in a blog post, and then include the actual document in your resource library. Before I get into the essay conclusion examples, you should know why writing a strong conclusion is so important. That’s maximizing the exposure for your hard work.

White paper examples, design tips and templates for government, marketing and more. But times are changing and so is the way we produce and consume content. Nowadays, every type of content (including white papers) needs to be well written, well structured, and designed for every type of visitor. True, it’s a little bit about summarizing, but it should take your essay one step further. 2. ; 78% of buyers used white papers in the past 12 months to research B2B purchasing decisions. When you think about white papers, you probably think of PDF articles with thousands of words. The term ‘white paper’ originally came from British politics, denoting a document explaining and supporting a political solution.

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